Most customers don’t choose the best product or service. At least that’s not actually *how* they choose to work with someone. They choose the offers they remember and the offers that are in front of them.
So let’s make your offer memorable.
We often remind you to OPEN the story loop– to create curiosity about how the story ends. But don’t forget to CLOSE it too. Your clients need to have the tension resolved and their success celebrated.
If you haven’t cleaned out your email list, it could be costing you money. Check out these 5 steps we took to help a client focus their email marketing efforts and save money.
It should all sound and look like the same company with the same story even if it’s adapted a bit to fit the context.
Consistency will help build trust, but consistency will also make you more memorable.
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