Process and Pricing

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Marketing Services and Pricing

Every marketing agency takes a different approach to structuring client engagements. At Heights, we typically work with clients in three phases. 

Each phase is tailored to meet your business needs but generally follows the same pattern.

  • Pricing for each engagement varies based on scope.
  • We use a project-based approach to pricing. You will be given a fixed quote for each engagement.
  • No hourly billing.
  • No invoice surprises. 

Below are the typical phases of our client engagement, the price ranges for each phase, and the factors impacting cost.

Phase 1:
Develop Your Marketing Opportunity Roadmap 

Every new client engagement kicks off with a limited-scope project that includes some combination of the following:

  • Marketing and sales analysis to look under the hood at what’s working and what isn’t with your current marketing and sales process. 
  • Marketing and sales roadmap that outlines a plan for 90-day quick wins long-term business growth.
Typical Timeline: 30 days
Investment: $5,000

See our Marketing Assessment & Roadmap page for more details.

*We also offer an extended on-site option designed for teams who want to move forward faster while creating buy-in across multiple departments. On-sites begin at $15,000, with payment plans available.

What do you gain from a Marketing Assessment & Roadmap?
  • Identify gaps and opportunities
  • Understand how your company can bring in more best-fit leads
  • Get a clear plan to increase referrals and sales

Phase 2:
Establish Your Marketing Foundation 

With a clear roadmap to follow, Phase Two begins implementation.

Step 1: Develop a Clear Brand Message

  • Brand message development using the StoryBrand Framework sets the foundation for all content and marketing communication. 

Brand message development begins at $3,500.

Step 2: Incorporate Your Brand Message Into Key Assets

This usually includes some combination of the following:

  • Website updates or overhaul, depending on the state of your current site.
  • Social profile optimization to be consistent with your website message.
  • Proposal and pitch deck templates to ensure they’re on message and client-focused.
  • Media kit to make the most of speaking and PR opportunities. 
  • Visual brand design to align your brand visuals with your brand message.

Brand message implementation projects begin at $2,500.

On average clients invest between $4,500-$7,500 depending on how much attention their website needs and whether their visual brand identity needs an update. 

Step 3: Develop Nurture & Sales Enablement Content

This usually includes some combination of the following:

  • Content planning and creation for emails, blog articles, and social content.
  • Email marketing, including list clean-up and segmentation
  • Sales funnel creation including a lead generator and email sales sequence.
  • Sales enablement content like a Buyer’s Guide and key website content. 
  • Video content to showcase who you are and what you offer.

Content creation projects begin at $3,000.

On average clients invest between $5,000-$10,000 depending on their marketing strategy and needs.

Phase two is scoped based on your needs determined in Phase One. Each scope includes a fixed-cost quote and payment plan.

Typical Timeline: 2-4 months
What factors impact your Phase 2 investment?

Your investment in this phase can vary widely depending on how much is required to set up a strong marketing foundation for your business. 

For instance, if you need to start at the beginning with a visual brand identity (logo, etc.) or don’t have a functioning website, your investment will land in the higher range.

On the other hand, if you have some strong marketing and sales assets that are working, you may only need a few of the above assets to jumpstart your marketing results.

Phase 3:
Lead Generation and Sales Optimization 

In this phase, we focus on the ongoing marketing efforts required to drive leads and close sales in your business. 

This phase is structured as a monthly retainer in varying lengths depending on need.

Strategic Advisory Retainers

Some retainers are solely strategic advisory. These include regular touchpoints with your team that include some combination of the following:

  • Collaboration and insight to ensure your team is focusing on the right things to achieve your growth goals 
  • Coaching and training to resource your team to implement your marketing and sales strategy in-house

Strategic Advisory + Execution Retainers

Other retainers add some combination of the following deliverables to the strategic advisory component:

  • Content creation for your website, emails, and social media
  • Content distribution to your website, email list, and social media

Every client retainer is designed to make the most of the internal capacity of your team and marketing budget.

Typical Timeline: Ongoing Retainer (typically 6-12 months)
Investment: $3,000 – $10,000/month
What factors impact your Phase 3 investment?

Your monthly investment in Phase 3 depends on several factors, including:

  1. The level of involvement needed from our team to oversee your marketing execution
  2. How many deliverables, if any, we provide you monthly
  3. How many people on your team are regularly involved in your marketing and sales.

Are we a good fit for your needs?

Click here to learn who we’re best suited to serve.

If you think we’re a fit, let’s have a conversation.

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4 QUESTIONS TO ASK BEFORE CREATING YOUR NEXT PIECE OF CONTENT

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Choosing which content to create next shouldn’t be so confusing. We reveal the 4 questions to ask your team so your content will get the marketing results you want.

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