When it comes to marketing your business, have you ever felt the pressure to say something new or novel to capture your audience’s attention?
With the ever-evolving algorithms, customer purchasing behaviors, varying platforms, and recommended marketing strategies, it can be easy to feel the need to always produce something new, exciting, novel, and inspiring.
But what if we told you that you didn’t have to?
Release the pressure and walk away relieved with this one mindset shift that will simplify your marketing strategy. Are you ready?
Marketing = Memorization
One of the time-tested, often-forgotten, key elements of successful marketing is repetition. Yes, you read that right – repetition. Repeating the same thing over and over (and over) again until you feel like you’re shouting to the void is often right when your customers start paying attention.
With the noise of the internet today, consistent messaging on all channels of your company’s marketing is KEY to getting in your audience’s head and eventually, turning them into paying customers.
Simply put: marketing is an exercise in memorization. It’s continually inviting your audience into the story that you’re telling — one that positions THEM as the hero and winning the day, with the help of YOUR business, their trusted guide.
Take the Easy Card
So, what story are you inviting your audience into? How does your business help them transform their lives?
Take the easy card when it comes to your marketing, and lean into the exercise of memorization. You don’t have to keep reinventing the wheel. Nail down your story, solidify your offer, and keep inviting your audience into a transformation again, and again, and again.
Looking for a quick checkup on your marketing plan as you start to practice the art of memorization? Download our Free Marketing Plan Checklist to get started.