Fractional CMO Services

Strategic marketing leadership—without the full-time hire.

No two companies grow the same way.

When growth stalls or complexity increases, most companies don’t need more marketing activity.

They need experienced leadership to focus the right activities.

A Fractional CMO aligns marketing, sales, and business goals—bringing clarity, prioritization, and confident decision-making at the leadership level.

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WHEN THE NEXT MOVE ISN’T CLEAR

Growth creates complexity.

The business enters a new stage. A key leader steps away. What once worked in marketing stops delivering the same results. Progress continues—but direction feels harder to pin down.

The issue isn’t effort. It’s focus.

Big Orange Line

Leadership teams start asking:

Where should marketing focus to drive revenue?
Why does marketing feel busy—but sales feel harder?
How much should we be investing right now?
What should we build in-house vs. outsource?
How do we align sales and marketing around shared goals?

A Fractional CMO brings clarity to the decisions—and direction to what happens next.

How Our Fractional CMO Engagements Work

Assess + Align

We evaluate strategy, messaging, systems, and team dynamics to identify gaps and opportunities.

Clarify Direction

We define priorities, focus areas, and success metrics tied directly to business goals.

Lead + Advise

We guide leadership decisions, pressure-test ideas, and keep marketing and sales aligned.

Prepare for What’s Next

When appropriate, we help identify, hire, and onboard the right long-term leader.

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Proven results across growth stages

Helped a client grow from $20M to nearly $100M in under 5 years
Built strategy for a 150-person company to grow from $18M to $21M after a two-year slump in a down market
Helped $5–10M companies grow 15–18% over two years
Designed strategy that resulted in client securing an additional $500k in revenue in 4 months from existing clients with no additional spend.

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“Dominique and her team never fail to create clarity. Facts rise to the surface when they ask their questions. They care about the business of their clients – not just spectators with no skin in the game.”

Ed CEO & Founder

“When our company was vetting marketing firms to help us develop and execute an appropriate marketing strategy, one firm rose to the top very quickly; Heights Strategic Marketing. Dominique Glanville and her team took the time to understand our company’s culture, priorities, approach and needs and customized a plan that was perfect for us. Their outside-the-box thinking and candor have been exactly what we needed. I’m their biggest fan. If you need real pros to help you fine-tune your marketing efforts, look no further than Dominique and her team at Heights Strategic Marketing.”

Angel VP of Sales

“Dominique and her team were incredible partners in helping our firm develop effective marketing goals and strategies. They took the time to get to know us, thoughtfully identified our marketing strengths and weaknesses, and helped our firm better define and communicate our vision. They gave us practical tips to grow our prospective client base, which has already yielded such strong results that we’ve had to bring on new staff.”

Rita Attorney & Partner

“Dominique’s help developing our core customer offerings and crafting our message has been invaluable! Outside our regular meetings, she led a day-long Marketing Strategy workshop that shifted the way were thinking about our products. She helped us uncover additional revenue sources and incorporate them in our long-term plans.”

Emily Founder & CEO

ENGAGEMENT DETAILS

Investment ranges from $3,000–$15,000 per month
Minimum engagement: 3 months
Typical engagements last 6–36 months
Billed monthly at the beginning of each month
Meetings may be virtual or hybrid (virtual + in-person)
Many engagements include:
Quarterly on-sites or intensives
Participation in leadership team meetings
Regular collaboration with marketing, sales, and operations

We intentionally limit the number of Fractional CMO clients we take on each year so we can fully immerse ourselves and drive meaningful results.

IS THIS THE RIGHT FIT?

This engagement is a strong fit if you:

Are a growth-oriented company ($5M–$50M+)
Want tighter alignment between sales and marketing
Value strategic thinking and collaboration
Are open to being challenged and refining how you operate
Have a growth-mindset and a company culture of continuous improvement

This is not a fit if you:

Want only tactical execution with no leadership involvement
Are looking for a short-term fix
Have a “churn and burn” company culture
Constantly jump from one strategy to the next before you know what’s working

Meet your Fractional CMO

Dominique Glanville is a strategic marketing advisor, Fractional CMO, and certified coach and guide in two of today’s most dynamic marketing frameworks: StoryBrand and Endless Customers.

For more than a decade, Dominique has advised leadership teams across professional services, financial services, and B2B organizations—helping them align marketing and sales to drive sustainable, trust-based growth.

Her clients include some of the most impressive behind-the-scenes companies you’ve never heard of—organizations doing business with Target, Macy’s, Williams-Sonoma, Fossil, Gloria’s Restaurants, Tito’s Vodka, PBS, and other household names.

Based in Dallas, Texas, Dominique and her team serve companies across the U.S. and internationally. She’s a mom of three, has been married to her husband Dan for over 15 years.

She sets high standards of professional excellence while not compromising on her values of faith, family, and adventure.

In addition to client work, Dominique mentors other marketers in developing the skills required to become highly trusted, high-impact Fractional CMOs.

We intentionally limit the number of Fractional CMO clients we take on each year so we can fully immerse ourselves and drive meaningful results.

ELEVATE YOUR RESULTS

We make the process easy

Request a Call

In a 15-minute call, you’ll share your goals and challenges and we’ll discern fit.

Bring on a FCMO

No rinse-and-repeat approach here. I’ll get to know your business and create a tailored strategy so you get results.

Celebrate Your Results

Your business grows, more ideal prospects engage, and your team closes more sales. You celebrate!