Why Most Marketing Strategies Fail After 90 Days (And How to Prevent It)
If you’ve ever invested in a marketing strategy and wondered,“Why did this lose momentum so quickly?”—you’re not alone. I’ve seen it happen more times than I can count. A team…
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Why Hire a StoryBrand Certified Guide?
Most companies don’t wake up one day and casually decide to redo their messaging. They arrive at StoryBrand because something feels off — even if the business itself is doing…
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What Is Assignment Selling — And Is It Right for Your Business?
Buyers have changed. Most sales playbooks haven’t. Today’s buyers complete 60–80% of their research before ever speaking with a salesperson. They read reviews, compare options, watch videos, and form opinions…
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How Professional Service Firms Can Use LinkedIn to Build Relationships and Authority (Without Wasting Time)
For most professional service firms, business development still happens the same way it always has: through relationships. Referrals. Introductions. Conversations that begin long before a proposal is ever written. But…
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It Was Never Just Marketing: Seven Years of Heights
Seven years ago, Heights was just one person ??♀️with a laptop, a background in brand strategy, and a belief that marketing could be more human. Since then, this little idea…
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Making LinkedIn Work for B2B Service Firms, Pt. 3: Your Company Page Isn’t the Hero
Let’s clear this up: your company’s LinkedIn page is not the main character. It’s more like the band’s official website—useful, yes, but not where the fans are hanging out. People…
