It Was Never Just Marketing: Seven Years of Heights
Seven years ago, Heights was just one person 🙋🏻‍♀️with a laptop, a background in brand strategy, and a belief that marketing could be more human. Since then, this little idea…
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Making LinkedIn Work for B2B Service Firms, Pt. 3: Your Company Page Isn’t the Hero
Let’s clear this up: your company’s LinkedIn page is not the main character. It’s more like the band’s official website—useful, yes, but not where the fans are hanging out. People…
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Making LinkedIn Work for B2B Service Firms, Pt. 2: What Actually Gets Read (and Shared)
Let’s start with the first two lines of your post. Because if those don’t land, the rest doesn’t matter. Your smart insight, your hard-won experience, even that one-liner you’ve been…
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What Taylor Swift’s Album Rollout Can Teach You About Your Next Launch
Our team is comprised of millennial women, so it should come as no surprise that Taylor Swift is our jam. Not only have we been listening to her latest album,…
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Making LinkedIn Work for B2B Service Firms, Pt. I: Why Your LinkedIn Engagement Is So Low (and How to Boost It)
You post on LinkedIn. You wait. Crickets. It’s tempting to blame the algorithm, but the real problem is something more within your control: you’re treating LinkedIn like a billboard, when…
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Why Clear Messaging Matters More Than Ever in Economic Uncertainty
In a strong economy, a confused message is a missed opportunity. But in a volatile one? It’s a liability. When the market feels uncertain and budgets tighten, your prospects aren’t…
