Marketing Dream Team: 3 Ways We Use AI to Win

Let’s talk AI. 🤖

You’ve probably dipped your toes into the world of ChatGPT or another AI tool, been wowed by its capabilities, then maybe felt a shiver run down your spine. Totally normal.

It probably went something like this:

“Whoa, this is incredible!” 🤯

beat

“Wait, is this thing after my marketing job?” 🤔😳

Here at Heights, a marketing agency that lives and breathes strategy and killer copy, we get it. We use AI too, and guess what? We’re not worried about robots taking over our brainstorming sessions (at least, not yet!).

Here’s the thing: AI can be clutch for repetitive tasks, but storytelling is not in its wheelhouse. The magic of marketing, especially through the StoryBrand framework, is crafting a narrative that’s unique to your brand. It’s about showcasing how your product or service solves a specific problem and guides your customer to a place of clarity and satisfaction.

And uniqueness? That’s not exactly AI’s forte.

So, while AI won’t be writing your next marketing strategy plan anytime soon, here are 3 ways we use it to become better, faster marketing ninjas:

1. Research Rocket Fuel: Forget spending hours combing through research papers. We use AI to summarize long-form articles and pull out the key points. This frees us up to focus on what matters most: analyzing the information and weaving it into our storytelling strategy. AI has even helped us summarize and outline our own meeting transcripts, allowing us to be more present in discussions – double win!

AI Tool Rec: Fathom notetaker. It joins our Zoom calls and provides transcripts and summaries of the calls.

2. Content Creation on AutoPilot: From repurposing old content to overcoming writer’s block, AI is our secret weapon for content creation. We’ve found that feeding our existing long-form content into a GPT can generate a surprising array of shorter-form pieces, from social media posts to email subject lines. While these AI-generated outputs require our human touch to align with our brand voice, they provide a fantastic starting point, saving us countless hours.

AI also comes in clutch for breaking through those dreaded writer’s block moments. By inputting our research notes or initial ideas, we can generate a “first draft, worst draft” that often sparks creativity and gets the writing juices flowing. It’s like having a writing partner who’s always ready to brainstorm, even if their initial ideas are a bit off the mark.

On a more granular level, we’re also big fans of using grammar AI tools. Not only do we want our content to be free of grammatical errors and typos, but we also welcome any suggestions to make our writing tighter and clearer.

AI Tool Rec: Gemini or ChatGPT plus Grammarly for grammar edits!

3. Taming the Inbox Beast Our inbox is a constant battleground, but AI is helping us regain control. Can you relate? There are various AI email tools out there that can help triage your inbox and suggest smart actions. It’s like having a personal assistant who understands our workflow and helps us stay focused on what truly matters.

AI Tool Rec: Superhuman

Mastering How to Use AI

Just like any other tool, using AI effectively takes practice. The key is what you put in. The better the quality and clarity of your inputs, the more helpful the outputs will be. So, think of AI as your trusty sidekick, not a replacement. It can handle the heavy lifting, freeing you up to focus on the strategic storytelling that makes your brand shine.

Here are some tips to help you get the most out of your AI sidekick:

• Be Specific: The more specific your instructions are, the better AI can understand your needs. Instead of saying “Summarize this article,” try “Summarize the key takeaways on customer loyalty programs in this article.”
• Break it Down: For complex tasks, break them down into smaller, more manageable chunks for AI. Need a social media post from a long-form blog? Give AI the specific section you want repurposed.
• Provide Examples: Stuck describing the tone you want? Give AI some examples of existing content that captures the right voice.
• Fact Check and Edit: Remember, AI is still under development. Always double-check the information it generates and edit it to ensure accuracy and brand consistency.

So what do you think? 

Are you inspired to begin playing around with AI in some new ways? 

Did we miss any must-try hacks?

AI can’t replace the human touch when it comes to crafting your company’s unique story and brand perspective. And it certainly can’t replace all aspects of a truly great client experience. But it CAN be a powerful tool in your marketing arsenal.

By utilizing AI to streamline research, repurpose content, and overcome writer’s block, you can free up valuable time and mental space to focus on the strategic storytelling that truly sets your brand apart. 

So, embrace AI as your helpful assistant, but remember, the magic of marketing lies in the storytelling and client experience you bring to your audience.