Marketing Lingo Cheat Sheet
We’ve all been in a meeting where we feel like the only one who doesn’t know all the jargon and acronyms being tossed around. Right? RIGHT? Well, no friend of…
Did A.I. Overviews Kill Content Marketing?
You’ve probably noticed that your Google searches look a little different recently. In May 2024, Google launched AI Overviews, concise summaries of long-form web content that show up at the…
Building Trust Better than the Rest, Part 1: TALK Differently
Have you noticed that your customers have changed in how they prefer to buy, shop, and make decisions?
Marketing Dream Team: 3 Ways We Use AI to Win
Let’s talk AI. 🤖 You’ve probably dipped your toes into the world of ChatGPT or another AI tool, been wowed by its capabilities, then maybe felt a shiver run down your…
6 of the Best StoryBrand Websites (examples to inspire your site redesign)
Chances are, you’re familiar with Donald Miller’s book, “Building a StoryBrand,” and how it helps businesses connect with their ideal customers through the power of story. Fact: Our brains LOVE…
The StoryBrand Framework: A Brief Outline
Our brains LOVE stories. From reading to movie-going, we love a good story that captures our attention, pulls us in, and resonates with us so deeply that it evokes emotion….