Incorporating 1:1 Video

Building Trust Better Than the Rest, Part 3: Using 1:1 Video

Ever find yourself clearing out your inbox, getting a little delete-happy, only to discover an important, unread email from days/weeks/months ago that you were on the verge of trashing? 🥴

Subject lines like “Following Up” can easily get lost in the digital clutter just like important tidbits of information can get buried in a wall of email text. These are common problems with text-based communication.

If it is happening to you, it’s likely happening to your prospects too. This means it’s time to SHOW UP differently in your communication so you don’t miss out on the connection. . . and the sale. 

Elevate Your Communication Game

Text-based email has its place, but for critical communication, you want (and need!) to stand out. 

Using 1:1 video is how you will do that. 

WHY 1:1 Video?

Just as video in a one-to-many format can be used in the sales process to educate your customers and build trust, personalized 1:1 videos in your emails can achieve the same goals. 

Establishing rapport and trust is easier when you can connect with someone face-to-face (or, in the digital age, screen-to-screen). Video allows you to put a face and voice to your name, making your communication more personal and memorable.

Additionally, visuals are a powerful tool for capturing attention and conveying your message more effectively than text alone. Including “Video” in your subject line has the potential to significantly boost your open rates, communicate intentionality to your prospect (“they made a video just for me?!”), and build a stronger relationship.

WHEN to Use 1:1 Video

Not every email requires a video, but here are some instances we recommend including one:

  • Initial contact with a prospect – build trust and rapport by putting a face/voice with the name.
  • Sharing feedback or instructions – a quick video allows for more context and ensures that nothing is lost in translation.
  • Introducing team members – pass the baton more smoothly by explaining the new team member’s role
  • Setting expectations for next steps – if there is any uncertainty about what is next or expected, a video explanation puts your prospect’s mind at ease and makes for a better customer experience.

Recommended Video Tools:

  • Loom: Ideal for screen sharing and demonstrations.
  • Vidyard: Offers analytics and tracking for better insights.

Subject Line Tips for Maximum Impact:

  • Personalize: Include the recipient’s name for a more tailored approach.
  • Highlight Video: Mention “video” in the subject line to pique curiosity.
  • Be Specific: Clearly state the purpose of the email to encourage action.

Check out this quick video with a few more tips on getting started with 1:1 video. (Because how could we NOT include a video in an article about including video? 😉)

Have you shown up differently in your communication that has led to better engagement with clients and prospects? We’d love to hear what has worked for you.

And don’t miss Part 1 and Part 2 of this series on Building Trust Better Than the Rest.

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