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Get better ROI on your marketing with this word

Get better ROI on your marketing with this word

It’s the one word that can increase your connection with your prospect and generate more sales.  No, it’s not “FREE.” Or “SALE.”  And this isn’t a marketing gimmick. It’s about…

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What makes for good marketing?

What makes for good marketing?

Most customers don’t choose the best product or service. At least that’s not actually *how* they choose to work with someone. They choose the offers they remember and the offers that are in front of them.
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So let’s make your offer memorable.

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Are You Building Trust Through Consistency?

Are You Building Trust Through Consistency?

It should all sound and look like the same company with the same story even if it’s adapted a bit to fit the context. 

Consistency will help build trust, but consistency will also make you more memorable.

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4 Ways to Increase the Effectiveness of Your Marketing

4 Ways to Increase the Effectiveness of Your Marketing

As a business leader, you want focused, consistent marketing that generates significant revenue growth. The problem is, you don’t always know where to focus or how to ensure your efforts…

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3 Steps to a Better Performing Website

3 Steps to a Better Performing Website

How do you know if your website is performing as well as it should? People buy a product or service because they read words that make them want to buy. But what if there’s so much clutter in your marketing message that it isn’t easy for your prospective client?

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