Why We Limit Revision Rounds (And Why That’s Actually Great for You)
You know that feeling when a project just won’t… end? The endless back-and-forth, the “just one more small tweak,” the somehow still-going email thread from three months ago. We’ve all been there, and it’s exactly what we designed our revision policy to prevent.
Our “One Round” Philosophy
At Heights Strategic Marketing, we have what might initially sound like a strict policy: clients get one round of revisions on deliverables. But here’s the full picture:
- We come correct the first time. Before you ever see our work, we’ve already put it through rigorous quality control. The first draft you receive represents our best thinking and execution.
- We review it together. When we present our work, we walk through it live with you, making real-time adjustments. This collaborative session doesn’t count toward your revision round.
- You get your official revision round. After you’ve had time to digest the work, you provide comprehensive feedback, and we implement those changes.
So it’s actually two opportunities for refinement—just structured for maximum efficiency.
Why This Benefits YOU, Our Client
This isn’t about making our lives easier (though admittedly, it does help our sanity too). It’s about:
- Moving projects forward. How many great marketing initiatives have died on the vine because they got stuck in endless revision cycles? Too many. Our process keeps momentum going. ⏩
- Better quality work. When we know we have limited revision opportunities, we bring our absolute A-game to the table from the start. 💫
- Saving your budget. Every additional revision round costs you money, even if it’s built into a retainer. Why not allocate those resources to new initiatives instead? 💸
- Protecting your timeline. The fastest way to miss a market opportunity is to still be perfecting your approach when that opportunity has passed. ⌛️
When Exceptions Make Sense
Are we completely inflexible robots? Of course not! We recognize that occasionally additional revisions are necessary, typically when:
- New information comes to light that fundamentally changes the strategy
- A key decision-maker who wasn’t part of the initial process now needs to weigh in (though we strongly encourage having all decision-makers present during intake)
- The market or competitive landscape shifts dramatically mid-project
In these cases, we’ll have a transparent conversation about what’s changed and how we need to adjust our approach.
How to Get the Most from Our Process
Want to ensure smooth sailing? Here are our tips:
- Bring all decision-makers to the intake and review meetings (in fact, that’s a requirement for all partnerships with Heights!)
- Consolidate feedback from your team before sending revisions
- Be specific and clear with feedback rather than vague
- Trust the process—we’ve refined it through hundreds of client engagements
The Takeaway
When you partner with Heights, you’re getting a team that understands not just marketing strategy, but also how to run an effective process that respects everyone’s time and resources. We’ve designed our revision policy to deliver the best possible work in the most efficient way.
Because at the end of the day, we’re just as invested in your success as you are—and we know that success comes faster when we can move projects from conception to execution without getting stuck in revision purgatory.
Ready to experience a marketing partnership that actually moves at the speed of your business? Let’s talk.
