What Taylor Swift’s Album Rollout Can Teach You About Your Next Launch
Our team is comprised of millennial women, so it should come as no surprise that Taylor Swift is our jam. Not only have we been listening to her latest album,…
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How to Outsource Marketing Successfully: A Guide to Choosing and Partnering with the Right Team
This guide will walk you through how to outsource your marketing successfully, including key questions to ask potential partners, red flags to watch for, and strategies to get the most…
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An Honest Review of StoryBrand 2.0: A Certified Guide Shares What You Need to Know
It’s no secret that I’ve been a big fan of StoryBrand for quite some time. I was certified in 2019 and in that time have implemented the framework for dozens…
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7 Mistakes You Don’t Want To Make With Your Marketing Budget
Marketing budgets can be slippery. One minute you’re feeling good about your well-organized spreadsheet, and the next, you’re wondering how a “quick paid search campaign” ate half your budget. We’ve…
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Marketing Retainers vs. Project Work: Which Delivers More Value?
When it comes to outsourcing your marketing efforts, businesses often face a crucial decision: opting for ongoing, retainer-based marketing support or choosing project-deliverable marketing for specific initiatives. Both models offer…
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3 Signs It’s Time to Talk to a Marketing Strategist
If you’ve ever ignored your car’s “Check Engine” light or put off a yearly physical, you can understand why many companies delay addressing their marketing. It doesn’t feel urgent. Despite…
