How to Capture Your Customers’ Attention
When it comes to marketing your business, have you ever felt the pressure to say something new or novel to capture your audience’s attention? With the ever-evolving algorithms, customer purchasing…
Finish Well: Closing the Story Loop For Your Clients
We often remind you to OPEN the story loop– to create curiosity about how the story ends. But don’t forget to CLOSE it too. Your clients need to have the tension resolved and their success celebrated.
Is it time to Spring Clean your email list?
If you haven’t cleaned out your email list, it could be costing you money. Check out these 5 steps we took to help a client focus their email marketing efforts and save money.
Are You Building Trust Through Consistency?
It should all sound and look like the same company with the same story even if it’s adapted a bit to fit the context.
Consistency will help build trust, but consistency will also make you more memorable.