Are You Building Trust Through Consistency?
It should all sound and look like the same company with the same story even if it’s adapted a bit to fit the context.
Consistency will help build trust, but consistency will also make you more memorable.
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Should You Be Investing in LinkedIn?
Too many business professionals write off LinkedIn as merely an online directory of people’s resumes. Or as something only used by professionals who are “into social media.” LinkedIn has become…
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4 Ways to Increase the Effectiveness of Your Marketing
As a business leader, you want focused, consistent marketing that generates significant revenue growth. The problem is, you don’t always know where to focus or how to ensure your efforts…
