Get better ROI on your marketing with this word
It’s the one word that can increase your connection with your prospect and generate more sales. No, it’s not “FREE.” Or “SALE.” And this isn’t a marketing gimmick. It’s about…
Finish Well: Closing the Story Loop For Your Clients
We often remind you to OPEN the story loop– to create curiosity about how the story ends. But don’t forget to CLOSE it too. Your clients need to have the tension resolved and their success celebrated.
Is it time to Spring Clean your email list?
If you haven’t cleaned out your email list, it could be costing you money. Check out these 5 steps we took to help a client focus their email marketing efforts and save money.
Are You Building Trust Through Consistency?
It should all sound and look like the same company with the same story even if it’s adapted a bit to fit the context.
Consistency will help build trust, but consistency will also make you more memorable.
Should You Be Investing in LinkedIn?
Too many business professionals write off LinkedIn as merely an online directory of people’s resumes. Or as something only used by professionals who are “into social media.” LinkedIn has become…
4 Ways to Increase the Effectiveness of Your Marketing
As a business leader, you want focused, consistent marketing that generates significant revenue growth. The problem is, you don’t always know where to focus or how to ensure your efforts…