Why Clear Messaging Matters More Than Ever in Economic Uncertainty
In a strong economy, a confused message is a missed opportunity. But in a volatile one? It’s a liability. When the market feels uncertain and budgets tighten, your prospects aren’t…
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An Honest Review of StoryBrand 2.0: A Certified Guide Shares What You Need to Know
It’s no secret that I’ve been a big fan of StoryBrand for quite some time. I was certified in 2019 and in that time have implemented the framework for dozens…
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Marketing Lingo Cheat Sheet
We’ve all been in a meeting where we feel like the only one who doesn’t know all the jargon and acronyms being tossed around. Right? RIGHT? Well, no friend of…
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Did A.I. Overviews Kill Content Marketing?
You’ve probably noticed that your Google searches look a little different recently. In May 2024, Google launched AI Overviews, concise summaries of long-form web content that show up at the…
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Building Trust Better than the Rest, Part 1: TALK Differently
Have you noticed that your customers have changed in how they prefer to buy, shop, and make decisions?
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Marketing Dream Team: 3 Ways We Use AI to Win
Let’s talk AI. 🤖 You’ve probably dipped your toes into the world of ChatGPT or another AI tool, been wowed by its capabilities, then maybe felt a shiver run down your…
