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HEIGHTS STRATEGIC MARKETING
Overcoming the Curse of Knowledge: 5 Practical Steps to Clearer Communication

Overcoming the Curse of Knowledge: 5 Practical Steps to Clearer Communication

Have you ever read a company’s website and found yourself rereading the same sentence three times—only to still have no idea what they actually do? You’re not alone. Many businesses…

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7 Mistakes You Don’t Want To Make With Your Marketing Budget

7 Mistakes You Don’t Want To Make With Your Marketing Budget

Marketing budgets can be slippery. One minute you’re feeling good about your well-organized spreadsheet, and the next, you’re wondering how a “quick paid search campaign” ate half your budget.  We’ve…

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Marketing Retainers vs. Project Work: Which Delivers More Value?

Marketing Retainers vs. Project Work: Which Delivers More Value?

When it comes to outsourcing your marketing efforts, businesses often face a crucial decision: opting for ongoing, retainer-based marketing support or choosing project-deliverable marketing for specific initiatives. Both models offer…

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3 Signs It’s Time to Talk to a Marketing Strategist

3 Signs It’s Time to Talk to a Marketing Strategist

If you’ve ever ignored your car’s “Check Engine” light or put off a yearly physical, you can understand why many companies delay addressing their marketing. It doesn’t feel urgent. Despite…

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Incorporating 1:1 Video

Building Trust Better Than the Rest, Part 3: Using 1:1 Video

Ever find yourself clearing out your inbox, getting a little delete-happy, only to discover an important, unread email from days/weeks/months ago that you were on the verge of trashing? 🥴…

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Building Trust Better than the Rest, Part 2: SELL Differently

Building Trust Better than the Rest, Part 2: SELL Differently

Build trust, shorten your sales cycle, and become a trusted voice in your industry. Sell differently with the use of video and targeted content.

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  • About
    • Who and How We Serve
    • Process and Pricing
    • Team
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    • Marketing Assessment & Roadmap
    • All Services
  • Resources
    • Blog
    • Marketing Plan Checklist
  • Request a Call