An Honest Review of StoryBrand 2.0: A Certified Guide Shares What You Need to Know
It’s no secret that I’ve been a big fan of StoryBrand for quite some time. I was certified in 2019 and in that time have implemented the framework for dozens…
7 Mistakes You Don’t Want To Make With Your Marketing Budget
Marketing budgets can be slippery. One minute you’re feeling good about your well-organized spreadsheet, and the next, you’re wondering how a “quick paid search campaign” ate half your budget. We’ve…
Marketing Retainers vs. Project Work: Which Delivers More Value?
When it comes to outsourcing your marketing efforts, businesses often face a crucial decision: opting for ongoing, retainer-based marketing support or choosing project-deliverable marketing for specific initiatives. Both models offer…
3 Signs It’s Time to Talk to a Marketing Strategist
If you’ve ever ignored your car’s “Check Engine” light or put off a yearly physical, you can understand why many companies delay addressing their marketing. It doesn’t feel urgent. Despite…
Building Trust Better Than the Rest, Part 3: Using 1:1 Video
Ever find yourself clearing out your inbox, getting a little delete-happy, only to discover an important, unread email from days/weeks/months ago that you were on the verge of trashing? 🥴…
Building Trust Better than the Rest, Part 2: SELL Differently
Build trust, shorten your sales cycle, and become a trusted voice in your industry. Sell differently with the use of video and targeted content.