How Smarter Segmentation Made Our Client $500k
One of the most impactful shifts a company can make in its marketing is to move away from trying to communicate everything to everyone and instead communicate specific things to…
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Marketing Lingo Cheat Sheet
We’ve all been in a meeting where we feel like the only one who doesn’t know all the jargon and acronyms being tossed around. Right? RIGHT? Well, no friend of…
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7 Mistakes You Don’t Want To Make With Your Marketing Budget
Marketing budgets can be slippery. One minute you’re feeling good about your well-organized spreadsheet, and the next, you’re wondering how a “quick paid search campaign” ate half your budget. We’ve…
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Marketing Retainers vs. Project Work: Which Delivers More Value?
When it comes to outsourcing your marketing efforts, businesses often face a crucial decision: opting for ongoing, retainer-based marketing support or choosing project-deliverable marketing for specific initiatives. Both models offer…
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3 Signs It’s Time to Talk to a Marketing Strategist
If you’ve ever ignored your car’s “Check Engine” light or put off a yearly physical, you can understand why many companies delay addressing their marketing. It doesn’t feel urgent. Despite…
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Did A.I. Overviews Kill Content Marketing?
You’ve probably noticed that your Google searches look a little different recently. In May 2024, Google launched AI Overviews, concise summaries of long-form web content that show up at the…
