Marketing Lingo Cheat Sheet
We’ve all been in a meeting where we feel like the only one who doesn’t know all the jargon and acronyms being tossed around. Right? RIGHT? Well, no friend of…
7 Mistakes You Don’t Want To Make With Your Marketing Budget
Marketing budgets can be slippery. One minute you’re feeling good about your well-organized spreadsheet, and the next, you’re wondering how a “quick paid search campaign” ate half your budget. We’ve…
Marketing Retainers vs. Project Work: Which Delivers More Value?
When it comes to outsourcing your marketing efforts, businesses often face a crucial decision: opting for ongoing, retainer-based marketing support or choosing project-deliverable marketing for specific initiatives. Both models offer…
3 Signs It’s Time to Talk to a Marketing Strategist
If you’ve ever ignored your car’s “Check Engine” light or put off a yearly physical, you can understand why many companies delay addressing their marketing. It doesn’t feel urgent. Despite…
Did A.I. Overviews Kill Content Marketing?
You’ve probably noticed that your Google searches look a little different recently. In May 2024, Google launched AI Overviews, concise summaries of long-form web content that show up at the…
Building Trust Better Than the Rest, Part 3: Using 1:1 Video
Ever find yourself clearing out your inbox, getting a little delete-happy, only to discover an important, unread email from days/weeks/months ago that you were on the verge of trashing? 🥴…