Marketing Lingo Cheat Sheet
We’ve all been in a meeting where we feel like the only one who doesn’t know all the jargon and acronyms being tossed around. Right? RIGHT? Well, no friend of…
Did A.I. Overviews Kill Content Marketing?
You’ve probably noticed that your Google searches look a little different recently. In May 2024, Google launched AI Overviews, concise summaries of long-form web content that show up at the…
Building Trust Better than the Rest, Part 2: SELL Differently
Build trust, shorten your sales cycle, and become a trusted voice in your industry. Sell differently with the use of video and targeted content.
Building Trust Better than the Rest, Part 1: TALK Differently
Have you noticed that your customers have changed in how they prefer to buy, shop, and make decisions?
The Marketing Domino Effect: Maximizing Your Limited Budget
If you are a business owner who has primarily relied on referrals, investing in a more strategic marketing plan and lead generation can feel daunting. Where do you start? How much should you expect to spend?
How Do We Measure Results of our Marketing Strategy?
You’ve probably wondered, “When will I see results from my marketing?” It’s a common question. In simpler terms, how do you know if the marketing strategy is actually working? How…