Most customers don’t choose the best product or service. At least that’s not actually *how* they choose to work with someone. They choose the offers they remember and the offers that are in front of them.
So let’s make your offer memorable.
If you haven’t cleaned out your email list, it could be costing you money. Check out these 5 steps we took to help a client focus their email marketing efforts and save money.
Too many business professionals write off LinkedIn as merely an online directory of people’s resumes. Or as something only used by professionals who are “into social media.” LinkedIn has become…
As a business leader, you want focused, consistent marketing that generates significant revenue growth. The problem is, you don’t always know where to focus or how to ensure your efforts…
Many of our clients have questions about search engine optimization (SEO), whether they should invest, and how to know if it’s working. Since so much of it happens behind the…
![Proactive and Strategic Marketing During a Pandemic [A Case Study]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA5NjAgNTQwIiB3aWR0aD0iOTYwIiBoZWlnaHQ9IjU0MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRmNkbi1oZWlnaHRzLmItY2RuLm5ldCUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMiUyRjA0JTJGMi5wbmciIGRhdGEtdz0iOTYwIiBkYXRhLWg9IjU0MCIgZGF0YS1iaXA9IiI+PC9zdmc+)
With the 2020 pandemic and the suspension of most trade shows and face-to-face meetings, getting that all-important first conversation became increasingly difficult.