Building Trust Better than the Rest, Part 2: SELL Differently
Build trust, shorten your sales cycle, and become a trusted voice in your industry. Sell differently with the use of video and targeted content.
Finish Well: Closing the Story Loop For Your Clients
We often remind you to OPEN the story loop– to create curiosity about how the story ends. But don’t forget to CLOSE it too. Your clients need to have the tension resolved and their success celebrated.
4 Ways to Increase the Effectiveness of Your Marketing
As a business leader, you want focused, consistent marketing that generates significant revenue growth. The problem is, you don’t always know where to focus or how to ensure your efforts…
3 Steps to a Better Performing Website
How do you know if your website is performing as well as it should? People buy a product or service because they read words that make them want to buy. But what if there’s so much clutter in your marketing message that it isn’t easy for your prospective client?