Your Visual Brand Might Actually Be Costing You Money
“Should we change our name and our logo?” We got this question from a prospective client a couple of days ago. Before answering definitively, we wanted to dig a little…
Are You Building Trust Through Consistency?
It should all sound and look like the same company with the same story even if it’s adapted a bit to fit the context.
Consistency will help build trust, but consistency will also make you more memorable.
Should You Be Investing in LinkedIn?
Too many business professionals write off LinkedIn as merely an online directory of people’s resumes. Or as something only used by professionals who are “into social media.” LinkedIn has become…